Artist Analytics 101: How to Track Streams, Scans, and Clicks Like a Pro

Every artist wants more fans.
But the best artists ask:

“What’s working?”

If you’re not tracking how fans discover, interact with, and respond to your content — you’re flying blind.

Here’s how to use MusicBizQR analytics to understand your audience and make smarter moves.

📊 What Is Artist Analytics?

Artist analytics = data that shows how your fans behave:

The more you know, the better you promote.

With MusicBizQR, every smart link and QR code comes with built-in tracking:

Metric	What You See
✅ Total scans	How often your QR was used
✅ Click-throughs	Which links fans tapped
✅ Time of scan	Understand fan behavior patterns
✅ Geo data	What cities/states fans are in
✅ Device type	Mobile vs desktop breakdown
✅ Engagement per song/video	Know what’s hot 🔥

See where your fanbase is strongest — and route your tour accordingly.

Remove links no one’s clicking. Double down on what works.

If 80% of fans are on Spotify, lean in. If they’re watching your YouTube daily — promote more videos.

Find the time of day your fans are most active and drop releases accordingly.

View trends by:

See how your performance evolves — and track growth week by week.

Running a merch booth and a tour flyer?

Create two different QR codes with MusicBizQR — track which one performs better. That’s how pros split-test.

Whether you're pushing a new single, selling merch, or promoting a tour, MusicBizQR’s analytics give you the clarity to:

And you don’t need a degree in data science — just log in and go.

In today’s music industry, the artists who know their numbers will always outperform the ones who guess.

With MusicBizQR, you get: